Doc Love Helps You Budget Money
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About Reach Higher Financial Coaching

At Reach Higher Financial Coaching, we’re dedicated to empowering clients to take control of their finances and budget money with confidence. Our mission is to guide service members, veterans, and families in transforming their financial lives through strategic money management and personalized financial plans. We understand that financial freedom isn’t just a goal; it’s a journey made possible through consistent budgeting, debt reduction, and wealth-building practices.

Curious about the real impact of financial coaching? Check out the live money counter on this page to see how much we’ve already helped our clients save—and growing every day.

Our approach is grounded in the expertise of Doc Love, our lead financial coach, whose background uniquely positions him to understand and address the financial challenges faced by those who serve.


Meet Ceroma “Doc” Love:

Financial Coach | Military Veteran

Coach Love brings a lifetime of experience, including over 30 years in military service and a Master’s degree from Webster University, to the Reach Higher team. Having transformed his financial outlook, he has gone from grappling with $117,000 in debt to achieving debt-free status and significantly increasing his net worth.

Doc’s journey exemplifies how anyone can effectively budget and reach financial freedom. For 15 years, he has dedicated himself to helping others regain control, showing clients how to budget to serve their needs and long-term goals.

Doc’s path to financial stability wasn’t without its struggles. He understands firsthand the obstacles of managing money, especially amid life’s unexpected turns. Every promotion came with a paycheck increase that seemed to vanish into a growing mountain of debt, leading him through experiences with payday loans, debt consolidation services, and credit card traps. Today, Doc stands as a testament to what’s possible: debt-free since 2017, with a net worth increased by $1 million and monthly expenses reduced by $1,000 per month. His journey illustrates that financial freedom is achievable, and he’s here to help you on your path.

Raised in a military family, Doc witnessed his parents budgeting on a fixed income and watched his mother manage finances with precision and dedication. Those early lessons formed the basis of his financial philosophy, instilling a deep appreciation for disciplined money management.

As a young adult, he assumed that budgeting would come naturally, only to realize that achieving financial stability required a solid plan. He was in a debt cycle even with military promotions and incentive pay. Doc learned firsthand that the key to financial freedom lay not in earning a higher income but in how he budgeted his money and prioritized his financial goals.

“I needed someone to help me budget money and see my finances differently, someone to guide me for the long term, not just one phone call.”


Meet Ashley DeFrees:

Marketing Director | Brand Strategist | Reach Higher Client

With over a decade of experience in marketing and advertising, I’ve built hundreds of brands, from boutique events to corporate campaigns. My specialty? Creating unforgettable visual identities through custom branding, logos, and stationery design.

Today, I bring that creative fire to Reach Higher Financial Coaching, where I lead all aspects of marketing, including social media, website design, content strategy, and branded visuals. Every graphic you see? That’s me. Every message you read? Thoughtfully crafted with purpose and passion.

But here’s what excites me most:
I’m not just the Marketing Director—I’m a client, too.

Coach Love is helping my family prepare for our most significant milestone yet: purchasing a custom-built home once we transition out of military life next year. And….. guess what? We’re doing it without giving up the vacations we love while stationed overseas in Sigonella!!!

This year alone, I’m confidently planning five major trips, plus a few smaller getaways—and still staying on track for a significant home deposit. That’s what having the right coach on your team can do!

If you think financial coaching is only for people in crisis, think again!
I had a solid handle on my money… or so I thought.
Turns out, I was leaving way more on the table than I realized.

Now? I’m reaching higher every single month.


Ready to Take Control?

Whether you’re just beginning to budget money or need guidance to make it work more effectively, Reach Higher Financial Coaching provides long-term support. With a free, no-obligation 15-minute call, you can ask Coach Love your hardest financial questions. Let us help you reach higher, starting today.